‘Innovating to Zero’ Initiative


‘Innovating to Zero’ Initiative

Innovating to Zero is a term coined by Bill Gates in his TED 2010 talk to describe the ‘Zero Emissions Technology’ vision of zero carbon emissions by 2050. Later this term was used by Sarwant Singh, partner at leading research and consultancy company Frost & Sullivan, in a much wider concept of a world where the ‘Zero Concept’ applies across many industries and their typical challenges: Zero emission technologies, Zero waste, Zero accidents, Zero defects, Zero security breaches, Zero carbon emissions, or even Zero obesity and Zero crime. Although it might seem challenging to achieve such goals in the short term, it’s clear that organizations today are moving towards this vision of eliminating errors, defects, and other negative matters, along with the demands of their internal and external customers for perfect, hassle-free solutions.

At Neeco we are happy to be the part of ‘Innovating to Zero’ initiatives, as we believe it is crucial to constantly develop and deploy features and processes that will help to eliminate all negative externalities and create better, sustainable, livable environments for all of us.

    As a part of our aims related to ‘Innovating to Zero’ initiatives, we have created three main programs to define, manage, and monitor Zero concept advances:
  • Z-Work Culture Program: Internal innovations that help to create an ecosystem with Zero negative impact on the environment, on the world’s precious resources, and on employees themselves.
  • Z-Collaboration Program: Research and implementation of features affecting fundamental services and solutions that Neeco delivers to Clients as a part of our journey towards ‘Zero concept’ solutions.
  • Z-Opportunities Program: Consultation, design, and collaboration during the implementation of any advances that help to capitalize on massive opportunities arising from ‘Zero Concept’ demands by organizations and citizens.

Some of Neeco’s major initiatives and targets we are focusing on include:

  • Zero Communication Latency
  • Zero Inaccuracy
  • Zero Faults
  • eMobility
  • Z-Opportunities Program

Zero Communication Latency

This initiative implies no time lapses between the receipt of critical information and the ability to analyze and act on that information. Reaction speed has always been of key importance for Neeco: constant research and development of tools, applications, and procedures to decrease reaction times has led to some major improvements incorporated internally over the last years.

Our aim is to decrease the TTR (Time to React) for all important communication to 60 seconds by 2016, which we believe will lead to extremely fast, real-time business decisions and processes.

Some of the sub-initiatives put into place to achieve this goal are:

  • Continue to develop communication channels to support an extremely fast exchange of information, with extensive support of ProTrack and IM tools
  • By the end of 2014, decrease the average TTR to 10 minutes
  • By the end of 2015, decrease the average TTR to 5 minutes

Zero Inaccuracy

From our own research we have realized that in the vast majority of cases, collaborating parties feel that exchanged business-critical communication, whether written or spoken, contains unnecessary or inaccurate information. Actual public research has provided similar conclusions:

Organizations lose around $1,250 per user in annual productivity because of time spent dealing with spam, $1,800 due to unnecessary emails from co-workers, and $2,100 - $4,100 due to poorly written communications.
Tom Pisello, ITBusinessEdge.com

In surveying 1000 middle managers of large companies in the U.S. and U.K., 59% miss important information almost every day because it exists somewhere but they cannot find it.
Accenture, Wall Street Journal

Office workers spend an average of 4 hours per week in meetings. They feel more than half of that time is wasted.
Opinion Matters, for Epson and the Centre for Economics & Business Research

Unnecessary communication costs U.S. businesses approximately $37 billion each year.
U.S. Bureau of Labor Statistics

Therefore, a significant part of our innovative tendencies is focused on provisioning exact and precise information while utilizing the most effective communication channels at the same time. Our goal is to closely collaborate with our Clients to set up processes and work-flow to achieve the ‘Zero and Inaccuracy’ initiative by 2015.

Zero Faults

This initiative aims to innovate towards providing perfect services without any faults. The adoption of this strategy is a long-term process of detailed research of possible issues, development of improvements, and execution of advanced solutions. The concept requires highly developed primary support mechanisms, advanced backup solutions, and strict quality control standards. Some of the key quality improvement sections we are focusing on to achieve a fully-fledged business strategy are:

  • Central management- zero management gaps; zero scheduling or project management faults
  • Field support- zero late arrivals, skill issues, communication, or readiness gaps
  • Hardware distribution- zero DoA, staging, or equipment preparation issues
  • Logistics- zero delays during transportation, delivery, or in the customs clearance process
  • Maintenance- zero SLA and service availability breaches

Our aim is to produce services that would be at least 99% fault free in every section by 2017. This initiative is supported by massive scheduled investments into the support infrastructure (warehouses, points of presence, local quality control teams, etc.) over the next few years.


Electric mobility (eMobility) will clearly redefine the way we move ourselves and products for much of the rest of the twenty-first century by fulfilling human ambitions for a zero-emission vehicles. According to the ‘360 Degree Perspective of the Global Electric Vehicle Market – 2012 Edition’ research, more than 45 million electric cars and two-wheelers will be sold annually around the globe in 2020. We believe that immense development of eMobility technologies, including extensive production of electric vehicles and growing numbers of charging stations, will offer new possibilities in transportation offering a carbon-neutral, emission-free solution.

With the planned introduction of incentives while utilizing eMobility solutions, implementation of vehicle sharing, leasing possibilities, and the evolution of pay-as-you-drive concepts, our aim is to achieve 35% of transportation needs utilizing eMobility technologies by 2020.

Z-Opportunities Program

As a part of our Z-Opportunities Program we are aiming to support our Clients to capitalize on opportunities brought by the Zero Concept initiatives across different industries, including the introduction of new services and demands for investments as a part of our Venture Investments product. Some of the industries where we see opportunities for collaboration are telecom, logistics, energy, automotive, and retail.

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